Sofidel institutional campaigns from 2012 to 2015

About This Project

• 2012: dedicated to the excellent result obtained by our Group within the WWF Environmental Paper Company Index, a ranking that evaluates the environmental performance of participating companies. Sofidel was third in the overall ranking and first in terms of Clean Production (use of energy, CO2 emissions, use of water, waste management, use of bleaches and other chemicals). As every year, the campaign is used for both internal and external communication.
• 2013: campaign dedicated to achieving the Climate Savers goal. In the image a fan, the paper of which bears the Queen of Hearts embossing, to show Sofidel’s contribution to the fight against global warming. As every year, the campaign is used for both internal and external communication.
• 2014: campaign dedicated to the less is more principle which effectively summarizes the overall meaning of the work carried out by the company to give the maximum in terms of well-being and added value to its stakeholders by minimizing negative environmental and social impacts. From production to research, from development to marketing and sales, from innovation to the supply chain, from purchases to the environment, Sofidel is constantly looking for the most innovative solutions and maximum efficiency to give “more” in terms of products, values ​​and services, “with less” in terms, for example, of energy or water consumption, production of climate-altering gases, price / costs, negative impacts of any kind.
• 2015: nature and irony are the basic ingredients to tell our environmental commitment. Once again, to illustrate Sofidel’s environmental commitment, we use nature and irony. They seem like two good ingredients. In 2010, to make known Sofidel’s entry into the WWF Climate Savers program, we presented a panda intent on working in the company’s offices. In 2011, to talk about the policies of responsible sourcing of raw materials, we had the same panda in the paper mill, to watch over the cellulose loading belt. In 2012 it was the turn of the “ducks”, to tell the attention to the impacts of production processes. This year, to make known the new WWF Climate Savers objectives, we asked instead for a hand from the emperor penguins: the largest of the penguin family (they are more than one meter tall and weigh up to fifty kilograms), those from unmistakable shade of orange, which live in the Antarctic seas and are considered the best swimmers in the world. Sofidel in the image is represented by the paper penguin, which stands diligently in line. In fact, nothing is taught to nature. Nature inspires us. Trying to understand its sophisticated mechanisms and, above all, striving to respect it. This is exactly what Sofidel tries to do in everyday work. nature and irony are the basic ingredients to tell our environmental commitment.